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Features Vs. Benefits in Marketing: What's The Difference?! - James Soh

When it comes to marketing, there are two primary approaches you can take. The first focuses on what your product or service is or does – including all the shiny bells and whistles you’ve worked so hard to develop. The other focuses on how your product or service will improve users’ lives.

Which of these approaches do you think is more effective?

Looking for more social media marketing tips? Check out this link: https://www.thenextlvl.co/p/how-to-transform-from-social-media-noob-to-social-media-pro-instantly
Watch the video above to find out!

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