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Why Is Video So Important For E-commerce? - James Soh

The newest rule of eCommerce — if you want visitors to buy a product, they need to feel related to it. While images give a fair idea about how a product would look and allow visitors to connect with it better, product videos add the missing piece to the customer delight puzzle by explaining the usage or the intent of the product.

Looking for even more social media marketing tips? Check out this link:
Watch the video above to find out!

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