SOCIAL MEDIA CONSULTANT
Hi, my name is James Soh. I’m the founder of Renopedia, Singapore’s number one online renovation portal. From large interior design firms to small companies, I help take their digital advertising campaigns to the next level. My goal is to help companies transform their digital media presence, ensuring that no business, big or small, gets left behind.
James Soh is the founder of Renopedia, Singapore’s number one online renovation portal.
Entrepreneur . Consultant . Coach
James Soh, with Jack Neo. Jack is visiting James at his office in Renopedia
James Soh, receiving an award for Excellence in Creative Renovation and Digital Media.
James Soh, on 938 radio interview.
James Soh, in 938’s studio.
DIGITAL MARKETING CONSULTANT
TRANSITIONING TO DIGITAL ADVERTISING
In 2014, they were planning for expansion, and they are in the process of spending $1.5 million on TV ads, newspaper ads and radio ads for the year. After 3 months, they had not yet seen desired result.
50% of the marketing budget was reduced from traditional advertising. Instead, 20% of the budget was spent on Facebook and Instagram marketing.
Their revenue increased from $15 million in 2013 to $29 million in 2014. They had also expanded from 3 branches to 7 branches. Most importantly, they had saved 30% of marketing budget.
James Soh increased 3D Innovations‘ revenue from $15 million to $29 million.
IMPROVING DIGITAL ADVERTISING ROI
In 2015, they spent $20,000 per month on Google Adwords. However, they are not seeing any ROI. At that moment of time, Excel Hardware mainly cooperates with carpentry companies and their profit margin was low.
They reduced their google expenses from $20,000 to $5,000 a month. They had also shifted their budget from Google Adwords to Facebook and Instagram Marketing.
Thus, they had achieved 350 direct customer enquiries every month. In less than 6 months, they had also managed to create another group of customer base. There are 25 interior design companies that decided to work together with them. Thus, their profits had also increased.
James Soh achieved 350 direct customer enquiries every month for Excel Hardware.
My parents are from Malaysia. They brought me to Singapore when I was 5 years old. We had nothing. We lived together in one room when we first arrived, and I only received a proper education because of their sacrifices.
At 19, I quit university to join a multi-level company.
At 22, I was in $50,000 worth of debt.
At 25, I was out of work, desperate and virtually bankrupt.
At the point of no return, I accepted a job with a publishing firm selling magazine advertisements.
That’s when things started to turn around. I became the top sales executive at the company for three consecutive years.
After I left the company, I founded Renopedia, Singapore’s number one online renovation portal.
Last year, I made $3m in revenue.
Today, I oversee the newest, youngest and fastest-growing online renovation media company in Singapore.
I work with businesses of all shapes and sizes. From large interior design firms to small companies, I help them take their digital advertising campaigns to the next level.
My goal is to help companies thrive in the 21st century marketplace, ensuring that no business, big or small, gets left behind.